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SELLING ADVOCACY


Five Steps for Getting to the Meat of Any Policy Issue

Selling new memberships based on policy victories is a tricky proposition. You may wonder, "How do I create value or build support based on something that has already happened?" At its best - it's an inexact science. At its worst - it feels like a waste of effort. But, what if it wasn't?

Creating a campaign requires preparation. Your chamber CEO, government affairs team, board and salespeople all need to buy into your plan. Success or failure is determined before the first call is placed.

Click here to download the campaign example scripts and communications!

Click here to download the presentation slides from Five Steps for Getting to the Meat of Any Policy Issue.


HIRING SALESPEOPLE


Making the Most of an Inexact Science

Hiring salespeople is never fun. It almost always means you just lost a person. There is pressure to replace revenue quickly and of course the commitment of time and energy required to find the next superstar. By working with a plan you will eliminate mistakes and significantly increase your odds of making the right hiring decision.

Click here to download presentation slides from Hiring Salespeople: Making the Most of an Inexact Science.


REDUCING EVENT EXPENSES


47 Ideas, Tips and Suggestions to Cut Unnecessary Event Cost

Obviously your organization hosts events because each has meaning to your community and provides great opportunity for driving revenue to your chamber. Of course, saving money is also a means to improving margins. Optimize every event by managing bottom line expenditures.

Click here to download presentation slides from Reducing Event Expenses: 47 ideas, tips and suggestions to cut unnecessary event cost!!


THE POWER OF SPIN


Questions that Matter in Sponsorship Sales

Salespeople who ask SPIN questions not only understand but appreciate the value of asking the right questions that guide every sales conversation.

Click here to download presentation slides from THE POWER OF SPIN: Questions that Matter in Sponsorship Sales


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