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MEMBERSHIP SELLING AND
SALES MANAGEMENT INSIGHTS

The Recruiting Landscape Has Evolved. Can Your Membership Team Keep Up?

“Our chamber has more benefits, stronger political action, and better economic results than any time in our history – yet we’re struggling to grow.”  

Sound familiar?  If it’s any consolation, you’re not alone. We regularly hear comments like this from chamber executives across the country.  

Many believe the solution is easy – hire an experienced sales rep, give them a goal, and reap the rewards. We hate to be the bearers of bad news, but this approach typically fails.  

Recruiting members is far more complex than selling a typical product or service.   Now, more than ever, you must empower your membership team to stimulate more meaningful conversations.

They need actionable best practices to seamlessly connect how your chamber can help the businesses in your community solve problems and achieve their goals.

Holman Brother Doug will present on this very topic this week at the Illinois Chamber of Commerce Executives Fall Conference.  We thought the content was well worth sharing with our Insights Blog followers.  

Check out the slide deck below.  

If you have questions, please remember, we're easy to talk to, and we're here to help.

Membership Recruiting Landscape Has Evolved for PDF.jpg

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